Signages are nothing but it is graphical design. I mean signs or symbols are using for communication. Yes, if they are communicating with you through the signs or symbols, then it will be called as signage. Some companies, some peoples, some governments are using this signage. Yes, they are making symbols or signs into the graphical design for easily communicating with their audience. They are using symbols or Signs etc . for making attractions. For example, first, we want to talk about company signages, right? Ok, let’s assume some soap companies like Lux. No, forget about Lux. It may be copyrights issues. Let’s, assume any soap company as your wish. They want to advertise continuously for their product if they want to increase their audience and increase their market, right? What is the medium for advertising? I think television is the best medium for advertising their product. Yes, they can telecast continuously and repeatedly. Do you know what the other medium apart from television is? An online is also the best medium to advertise their product, right? Yes, they can post their product on Facebook, Twitter, and Instagram and like another online medium.
Do you think this makes their product watching continuously? No, this platform only helps when they are inside the home or free times only. What about when they are going out for work or outing something? Then only signage comes into the play. They come as an advertising board or billboards. Many people are like window seats, right? Even people fought for window seats. The craze for window seats increasing day by day. They want to sightsee through the window classes. It makes them feel comfortable and happy. So, they see every day through the window. This is a loophole in marketing strategy. They can ready to use this loophole. They are using this loophole for improving their marketing strategy. They are setting advertisement boards or billboards with their product signage in every area and every corner. Now a person sees their advertisement boards day by day. It can be more helpful than television advertisements and online advertisements. This signage strategy is helping to increase its production value. Then our soap company can make a big profit through the signage method. Some companies are using models photos or making an ad with models for improving their products around the globe. Like Virat Kohli for boost and Ronaldo for the American tourist. According to the reports, signage methods are improving product profits by up to 47 %. So they are valuable.
Benefits of signages:
- Some companies are using signage to improve their brand identity.
- It makes high impacts on customers. Yes, it is a traditional and new experience for their customers or peoples.
- It is an economical one. It is costless and low tech needed and even low manpower for installing too.
- It is easy to maintain but manpower needed.
- In nowadays digital signage is also using. And it is very effective.
- It is easy to access and reliable.
- It is also used for increasing product quality.
- Generally, it is located outside the town. So, it is eco friendly.
- It should get people’s attention.