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Over the last five years, the growth in popularity of online marketing has resulted in the creation of a more specific position, which deals directly with digital space. In our country, where marketing teams are sometimes lean, and positions are generally more general, the digital marketing function is becoming very popular as companies begin to recognize the value that a digital specialist can add to the mix of foogleseo digital marketing .
Digital marketing is not just about online marketing; it also incorporates wireless media. A good digital marketing professional works without any constraints or problems with the rest of the marketing team and makes sure that all online activities are in line with offline efforts. To know a little better about the responsibilities of a digital marketing professional and how you can specialize in this area, consider the following tips:
Website Design and Development: This professional can coordinate the design and functionality of the company website, working alongside developers and web designers, coordinating the process.
Content Strategy: along with the design and functionality of the company website, you will be responsible for all content on the site and for creating and implementing content strategies, making sure that the online goals are met.
SEO and SEM: the digital marketing professional is responsible for making sure that the website is easily found by the target audience. Optimizing the structure and content of your website on search engines (SEO) and the use of online advertising (SEM) are two options you can use to generate interesting traffic on your web page.
E-Commerce: where appropriate, the digital marketing professional is responsible for converting site visitors into sales. This can often be achieved by making the online shopping experience as easy and simple as possible by introducing special promotions as well.
Social Media: you’ll also be responsible for managing your company’s brand presence online. Social media tools like Facebook, Twitter, and Google+ allow real-time engagement between customers and business, and the digital marketing professional is usually responsible for that communication.
As for many other marketing functions, the digital marketing specialist must have a high-school graduate in administration, marketing or communication, but he can also be trained in IT and, more specifically, in website design and development. For general practitioners seeking a specialization, there are schools and universities that offer a course with certification in digital marketing. As the digital environment is constantly changing, professionals in this area need to be always up to date with the latest trends and technologies, always looking for a way to implement effective actions for the company.
The career of a Digital Marketing Professional
As digital marketing involves extensive areas, there are several opportunities for the professional in that function to develop. This includes opportunities in specific digital media, or even in in-office development, assuming managerial and digital marketing director positions. The demand for specialists in this area has grown, so professionals with expertise and experience in this market are in high demand.