Affiliate marketing is a set of activities related to the acquisition or expansion of new online markets through an extensive network of well-targeted sites. This branch of marketing concerns product sales strategies and is also called performance-driven. In Affiliate Training Learn How To Make Money and then go for the next.
The idea of associating a commission to encourage the sale and promotion by third parties of online products or services appeared almost simultaneously with the birth of the web: already in 1994 the first affiliate programs were affirmed and in 1996 Amazon developed a program under which affiliates are allowed to publish text and banner ads to advertise the sale of books on their personal websites or even on the homepage of the future global e-commerce giant. Since then, affiliate marketing has become one of the longest and most effective sales strategies on the web.
What Is Affiliate Marketing?
All online product sales strategies fall within the definition of affiliate marketing. The nature of this branch of marketing is exquisitely performance-driven and consists of a set of activities related to the acquisition or expansion of new online markets through a vast network of sites with specific targets.
Returning to Amazon, there are thousands of affiliated sites that target specific sectors or sectors of the immense product catalogue of the Beacon Hill giant, in which visitors can view advertising banners of the products sold and purchase them ending the transactional process on Amazon. In turn, Amazon pays a commission to affiliated sites based on the originated sales. The payment of the remuneration takes place, therefore, only after a specific action taken from the affiliate’s site (purchase or lead, unlike other digital marketing tools and activities.
The Actors of an Affiliate Marketing Program
There are two actors who interact in an affiliate program: on the one hand, we find the owner affiliate of a website which is in charge of promoting the good, the service or simply a brand and on the other the advertiser the merchant who pays the affiliate based on sales performance, according to the typical pay per performance criterion.
To these traditional actors, they have been added, over time and thanks to the growing popularity of the affiliate marketing, others. The networks, for example, that is realities that act as intermediaries between affiliates and merchants and which ensure, for example, the total transparency in payments on the one hand and the choice of the right affiliate and which can guarantee better results for the merchant on the other.
Not to mention highly specialized professional profiles such as those of the affiliate manager, super-affiliates or professional affiliates. What are the advantages, however, of each of these subjects from an affiliate program? Definitely, it is of working on performance and having a win-to-win relationship on results. What has changed over time and in some respects has been simplified are the criteria by which an effective and efficient affiliate program can be assured.
The idea of passive income generated by your site or blog entices anyone and online there are various tools, tools, information materials and startups that deal with affiliate marketing promising effective solutions, almost immediate earnings and the possibility of turning life by saying goodbye forever to work as an employee.